Located in South Jakarta in the Kediri district, Pejaten village is well known for its tradition of clay ceramics. With easy access from the TB Simatupang Highway, it is expected to attract people from satellite cities such as Depok, Tangerang and Bekasi.
The design draws inspiration from the art of ceramic making. It adopts a curvilinear and flowing form akin to that of clay ceramics and is anchored on the eastern end by a full-height glass drum clad with vertical fins in random fashion. The curvilinear form addresses the street view of approaching vehicles and attempts to soften the building edge. Pedestrian entrance into the mall is designed to complement the language of this curvilinear facade, and can be found on the western and eastern end of the building; in this way, one will move into the mall in a fashion that seemingly mirrors the curvilinear sweep of its facade. The central atrium space of the mall is potentially a platform for seasonal exhibitions.
Taking advantage of the low-rise nature of the surrounding buildings, a prominent stretch of alfresco dining area is created on the 1st floor of the mall, offering a panoramic view of the city skyline as part of a unique dining experience. With the articulation of overlapping layers and an interplay of vertical and horizontal elements, a vibrant and lively frontage for the mall is created.