Doha Festival City is poised to become the new super retail and entertainment hub of the State of Qatar. The 433,850 sq m complex boasts a retail section with the best-in-class international, regional and local brands, an entertainment and theme park, hospitality and conference facilities, and auto showrooms.
The interior design is inspired by natural elements: wind, water, wood and earth. The design concept brings the various ambiences of Mother Nature into a mall environment and reinterprets the elements in novel forms. Within the retail loops will be four distinct interior zones – Water Concourse, Garden Promenade, Rainforest Broadwalk and Fashion Galleria – offering different experiences for shoppers.
Doha Festival City is located 15 km from downtown Doha on Al Shamal Road, one of the main arterial routes to Doha city centre.
This mega complex is scheduled for completion in 2014. Along with World Cup 2022, this development is expected to spike the economic development of Qatar and its neighbours.